A range of SEO (Search Engine Optimisation) services are provided by Innov8ive Software from our offices in central Cheltenham. SEO is vital to the success of any website looking to get new customers via search engines. We have a wealth of experience in organic SEO (natural search engine ranking) techniques to achieve 1st page rankings on major search engines, in particular Google. The Innov8ive CMS® (Content Management System) fully supports the set up of SEO friendly websites and is used with all sites that we build.
With Google now accounting for 85% of all searches performed in the UK, achieving a high Google ranking for your business or product is key. We design and build websites with SEO in mind from the outset as this is the only way to ensure that all boxes are ticked with Google and other search engines in order to rank highly. SEO should never be considered as an after thought and we have the proven ability to implement SEO friendly websites by following the steps:
SEO Strategy
Keyword/Keyphrase analysis is the most important part of an effective SEO strategy as it identifies exactly what your website it trying to achieve and what the competition is like. Working with our clients we use various analysis techniques to work out the most effective keywords/keyphrases that will be built into your website and its content. We specialise in organic SEO (natural search engine ranking) as research has shown that 65% of consumers will never click on paid listings/adverts within Google and other search engines.
Build/Deployment
Only after the SEO planning phase has been completed do we actually design and build your website. SEO is carefully built into every aspect of the design using Innov8ive CMS® and upon your site "going live" will be fully optimised. Your new website is verified with all the major search engines and an XML site map is submitted, which enables your entire site to be indexed quickly and efficiently.
Note: If launching a new website, especially one aimed at a competitive market sector, it can take 6-18 months for your website to begin ranking well on the major search engines. Depending on your timescales we can advise you on the various PPC (Pay-per-click) mechanisms that are available in order to kick-start your business.
Web Prescence
As well as fully optimising your website, there is still a lot of additional work that needs to be performed to raise the profile of your site and begin to build your brands awareness across the internet:
- Social Media - Social media is now an important and highly effective marketing tool to help promote your website and services. We can help you get set up with Twitter and Facebook and advise how these mediums, and others, can be used to boost the visibility and importance of your website.
- Link Building - With the changing landscape of the internet, knowing how to build links effectively without being penalised by the major search engines is a difficult task, but one that we can help you with.
- Article/News Submission - Depending on the nature of your business and website, we can advise how writing articles and news stories relating to your industry can be used to your advantage to gain links and visitors.
Monitoring
SEO is by no means complete once a website has been built and should be carefully monitored. With Google and other search engines constantly changing their algorithms for how websites are indexed a well run SEO campaign should adapt to these ever changing rules. Your competitors will be constantly looking for ways to improve their ranking and to hold on to a high ranking it is vital that SEO is reviewed at least every 3 months. We offer on-going help and support in this area and can analyse the effectiveness of your website against the keywords/keyphrases identified during the SEO planning phase.
If you would like to talk to us about any aspect of SEO for a new or existing website please contact us, or alternatively you can send us an online enquiry.